Making a great film is only part of the job. You also have to protect it, position it, and find a way for audiences to see it after the festival.
Apple TungFong is the founder and CEO of CineLot, a technology platform designed to connect the many stages of the film-festival process—from submissions and judging to programming, screenings, filmmaker communication, and opportunities beyond the festival. Through CineLot and its partnerships, she is also helping bring professional film-identification and content-protection tools within reach of independent filmmakers.
Marc Gray, Chief Executive Officer of SonicOrigin, joins the conversation on provenance infrastructure for the AI era. Under his leadership, SonicOrigin was named a Fast Company World Changing Ideas winner in 2026 for digital content authentication.
What the conversation covers
- Protecting finished work from unauthorized reuse and AI training
- How festival operations, filmmaker communication, and distribution fit together on one platform
- Film identity, invisible watermarking, and content credentials for independents
- Practical steps to extend the life of a film after selection and premiere